Our Vision & Mission

NEMRA's Vision is to support and advance the development of the professional independent electrical manufacturers' representative. NEMRA's Mission is to offer our diverse representative membership and manufacturer affiliates the resources to deal with the dynamics of an ever-changing marketplace. NEMRA must provide access to the best sales, marketing, and management tools through conferences, networking, research, and educational opportunities. In addition, the association must advocate the benefits of the independent manufacturers' representative to the electrical marketplace. To achieve its mission and vision, NEMRA has established the following long-term strategic goals:

- Maintain and enhance our leadership role as a premier national association serving the electrical marketplace
- Continue to develop an association with a diverse membership, and diverse programs designed to meet the
   challenges of a dynamic global industry
- Maintain and enhance our active leadership role in the electrical industry
- To continue to be an association committed to providing a qualified independent electrical representative in every market

History

The year was 1969, August 11th and 12th. The place: The Sheraton Inn at LaGuardia Airport in New York. Earlier that year, a notice was sent out to a number of independent electrical representatives across the country expressing an interest in seeing if a NEMRA organization could be formed, and asking if they would attend a meeting for that purpose. The response was overwhelmingly positive. Many were interested, some could come, others had previous commitments-but all could be counted on to support the new organization. These were the people who showed up for this momentous two-day meeting; the people who hammered out a sketchy constitution and by-laws and set the tone of professionalism among manufacturers' representatives that was to sound throughout the electrical industry from that day forward.
 

Code of Ethics

The National Electrical Manufacturers Representatives Association, a trade association of independent sales representatives in the electrical industry, is organized to promote the continued growth of its membership. By strengthening each company’s sales, marketing, and management skills, the association demonstrates to the electrical industry in general, as well as to customers and suppliers, the advantages of doing business with an independent sales representative. To further these objectives and to bring them within practical reach of its members, the association develops and maintains programs and activities designed to help them conduct their business in an ethical, efficient and productive manner. To implement these worthy goals, members of NEMRA voluntarily subscribe to a code of ethics which urges them to refrain from:

- Willfully inducing a principal company to break its contractual relationship with another representative;
- Willfully inducing an employee of another representative to breach his/her employment relationship with his or her employer;
- Suggesting or agreeing to divide commissions with customers or those representing other than the representatives' own principals;
- Slandering or libeling another representative, or impugning his intentions, motives or actions;
- Betraying the confidence of other representatives or customers or principals