NEMRA's Vision is to support and advance the development of the professional independent manufacturers' representative in the electrical marketplace.

NEMRA's Mission is to offer our diverse representative membership and manufacturer affiliates the resources to deal with the dynamics of an ever-changing marketplace. NEMRA must provide access to the best sales, marketing, and management tools through programs, conferences, research, networking, and educational opportunities. In addition, the association must advocate the benefits of the independent manufacturers' representative to the electrical marketplace.

To achieve its mission and vision, NEMRA has established the following long-term strategic goals:

• Maintain and enhance our leadership role as a premier national association serving the electrical marketplace;

• Continue to develop an association with a diverse membership, and diverse programs designed to meet the challenges of a dynamic global industry;

• Maintain and enhance our active leadership role in the electrical industry;

• To continue to be an association committed to providing a qualified independent electrical representative in every market.