To become the global leader in promoting and developing independent reps as an indispensable channel to market for the electrical industry.
NEMRA promotes and enhances the value of the independent rep to the electrical industry.
The year was 1969, August 11th and 12th. The place: The Sheraton Inn at LaGuardia Airport in New York. Earlier that year, a notice was sent out to a number of independent electrical representatives across the country expressing an interest in seeing if a NEMRA organization could be formed, and asking if they would attend a meeting for that purpose.
The response was overwhelmingly positive. Many were interested, some could come, others had previous commitments-but all could be counted on to support the new organization. These were the people who showed up for this momentous two-day meeting; the people who hammered out a sketchy constitution and by-laws and set the tone of professionalism among manufacturers’ representatives that was to sound throughout the electrical industry from that day forward.
The National Electrical Manufacturers Representatives Association, a trade association of independent sales representatives in the electrical industry, is organized to promote the continued growth of its membership. By strengthening each company’s sales, marketing, and management skills, the association demonstrates to the electrical industry in general, as well as to customers and suppliers, the advantages of doing business with an independent sales representative.
To further these objectives and to bring them within practical reach of its members, the association develops and maintains programs and activities designed to help them conduct their business in an ethical, efficient and productive manner.