Point of Sale (POS) Initiative

In 2014, members of NEMRA and the NMG (NEMRA Manufacturers Group) commissioned a study to understand the current state of POS. This initiative was an effort to identify how the POS processes could be improved to ensure reps were accurately compensated.  Click here to download the full report.

Key highlights included:

  • Distributors agree reps should be compensated for the work on their behalf
  • Distributors are reluctant to share customer information but will share zip code level information
  • Reps are focused on where sold, not whom sold to
  • Most manufacturers desire to pay their reps
  • Challenges in getting the data as well as the format that the data comes into the manufacturer (no standardization or timeliness)

Manufacturers adhered to contractual agreements and continued to compensate their reps fairly, but due to changes at the Distributor and end-customer, the Manufacturer now required the zip code from the sale to accurately compensate their Reps.

Most distributors recognized the issue, agreed that reps should be compensated for supporting them and almost all were willing to provide baseline data at the zip code level to support their reps. This baseline data became the NEMRA POS Minimum Reporting Standards.

Standards Endorsing Suppliers

Today, over 40 suppliers and almost 500 distributor locations have endorsed the standards.  NEMRA’s goal is for every supplier impacted by POS reporting to endorse these standards.

Supporting Suppliers

ABB / Thomas & Betts King Electric
Acuity Brands Lighting Legrand – Pass & Seymour
American Polywater Legrand – Wattstopper
Appleton Group Legrand – Wiremold
Arlington Industries Leviton
CRC Light Efficient Design (LED)
Dialight Littelfuse
Eaton Crouse Hinds Lutron
Eaton Bussmann Mersen
Eaton B-Line Milbank
Eaton (Gear) Minerallac
Eaton Lighting Solutions Morris Products
Eaton Residential and Wiring Device Northern Cables
Eclipse Tools NSi Industries
Electri-Flex Orbit Industries
Fluke Panduit
General Cable RAB Lighting
Halex Sola HD
HellermanTyton Southwire
IDEAL Industries TCP, Inc.
ILSCO TPI
Intermatic

Supporting Distributors

Graybar
IAC Supply Solutions
IMARK Group
Mayer
Rexel Holdings USA
Scott Electric
Sonepar
Standard Electric Supply (WI)
USESI (11 divisions)
Van Meter

About Channel Marketing Group

Channel Marketing Group has been instrumental in facilitating the NEMRA POS Initiative.

To learn more about how your company can participate (as a supplier) or support in recruiting suppliers and distributors (as a rep), please call or email:

David Gordon
Telephone:
(919) 488-8635

For 18 years Channel Marketing Group has assisted over 100 manufacturers and distributors in the areas of strategic planning, marketing and market research with a predominance of our efforts focused in the electrical space. Collectively we have 70 years’ experience in the electrical industry which we use as a basis to fully understand the challenges you are experiencing.  Once we understand the challenges we begin generating ideas and solutions so you are able to achieve your goals in a timely manner.

Rep Services:
• Distributor Satisfaction Survey
• Telephone Advisory Service
• Distributor and End-user Advisory Councils
• Strategic Planning
• Marketing & Branding Strategy

Manufacturer Services:
• Rep360 to gain actionable insights
• Rep Evaluation
• Rep Recruitment
• Rep Marketing Initiatives
• Market Share Identification
• Competitive Analysis

Recommended Minimum POS / POT Standards

April 2017

Download Now

Recommended Minimum POS / POT Standards

April 2017

Download Now

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