Point of Sale Initiative

NEMRA POS Initiative

In 2014, members of NEMRA and the NMG (NEMRA Manufacturers Group) commissioned a study to understand the current state of POS.  This initiative was an effort to identify how the POS process could be improved to ensure reps were accurately compensated. After presenting the results at the NEMRA15 Conference, a task force consisting of manufacturers and distributors developed minimum reporting standards designed to streamline processes, be more distributor-friendly to encourage usage and to ensure consistency.

Today, almost 40 manufacturers and almost 500 distributor locations have endorsed the standards.

NEMRA’s goal is for every manufacturer who is impacted by POS reporting to endorse these standards.

Supporting Manufacturers
ABB / Thomas & Betts
American Polywater
Appleton Group
Arlington Industries
CRC
Eaton Crouse Hinds
Eaton Bussmann
Eaton B-Line
Eaton (Gear)
Eaton Lighting Solutions
Eaton Residential and Wiring Device Division
Eclipse Tools
Electri-Flex
Fluke
General Cable
Halex
IDEAL Industries
ILSCO
Intermatic
King Electric
Legrand – Pass & Seymour
Legrand – Wattstopper
Legrand – Wiremold
Leviton
Light Efficient Design (LED)
Littelfuse
Lutron
Mersen
Milbank
Minerallac
Morris Products
Northern Cables
Orbit Industries
Panduit
RAB Lighting
Sola HD
Southwire
TPI

Supporting Distributors
Graybar
IAC Supply Solutions
Rexel-Gexpro
Scott Electric
Sonepar


Channel Marketing Group has been instrumental in facilitating the NEMRA POS Initiative. To learn more about how your company can participate (as a manufacturer) or support in recruiting manufacturers and distributors (as a rep), call/email David Gordon at (919) 395-1492 / dgordon@channelmkt.com .

About Channel Marketing Group
For 18 years Channel Marketing Group has assisted over 100 manufacturers and distributors in the areas of strategic planning, marketing and market research with a predominance of our efforts in the electrical space. Collectively we have 70 years’ experience in the electrical industry and use this to quickly come up to speed on your challenges to quickly generate ideas to achieve your goals.

Rep Services:
• Distributor Satisfaction Survey
• Telephone Advisory Service
• Distributor and End-user Advisory Councils
• Strategic Planning
• Marketing & Branding Strategy

Manufacturer Services:
• Rep360 to gain actionable insights
• Rep Evaluation
• Rep Recruitment
• Rep Marketing Initiatives
• Market Share Identification
• Competitive Analysis

Recommended Minimum POS / POT Standards

April 2017

Download Now

State of POS / POT

2014
Full Report

Download Now

State of POS / POT

2014
Executive Summary

Download Now

Recommended Minimum POS / POT Standards

April 2017

Download Now

State of POS / POT

2014
Full Report

Download Now

State of POS / POT

2014
Executive Summary

Download Now

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