Why Join NEMRA - The NMG Value

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Who We Are

For over 50 years, The National Electrical Manufacturers Representative Association (NEMRA) has successfully served the needs of the electrical industry through independent sales and marketing professionals who share an unbridled enthusiasm and commitment to the electrical industry and to the rep-manufacturer method of marketing.

NEMRA is now home to hundreds of Rep Agency Members who are independent professional providers of field-level sales and marketing services. They typically handle a portfolio of related but noncompetitive product lines, working under a contractual arrangement within a defined geographic region, and on an exclusive basis within their assigned field of responsibility. NEMRA REPS typically work on a commission basis which means they’re highly motivated…they don’t earn a penny unless they sell their manufacturers’ products. Watch our video to learn more about the advantages of working with NEMRA Representatives.

Because of the interdependent relationship between manufacturers and representatives, NEMRA is also committed to and home to hundreds of Manufacturers who recognize the value of the rep-manufacturer method of going to market and support this decision by being a member of NEMRA. Our Manufacturer Members have found that hiring independent, commission based, NEMRA Reps provide better, faster and more stable and predictable results for their companies in addition to providing outstanding support to their customers.

We get to make reps and manufacturers proud of how they go to market.

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View Membership Types, Requirements & Fees

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What Our Members Do

NEMRA reps spend their day marketing your products to all verticals within the electrical industry, with the purpose of lending their knowledge of product, local markets and experience to the electrical community. Reps are the first point of contact for product, service and technical support. They advocate customer issues with their manufacturers and distributors to ensure that the customer is receiving exactly what they are demanding. They are the experts that the end-users and consultants rely upon as they execute their work. NEMRA reps are the window to the marketplace and the local, trusted resource.  Put simply, our reps are the conduit between the manufacturers and the local market, they understand the needs and pain points due to their long-standing connections and synergistic product offerings.

Why Join NEMRA?

Membership in NEMRA® helps your sales professionals and independent electrical representatives become more efficient, more effective, more innovative, and more profitable.

Learn more through our 5 pillars: Networking, Education, Membership, Research and Advocacy.

  • The NEMRA Annual Conference provides excellent opportunities for business development and networking with industry influencers, collaborators, and colleagues.
  • NEMRA provides NMG members with opportunities to join a council or committee.
  • NEMRA’s RepConnect Service connects NEMRA representatives to manufacturers in a professional and ethical manner.
  • NEMRA University offers a complete software platform for NMG members to securely distribute product training, access soft skills courses, and tailor an LMS for improved onboarding and development of representatives.
  • Earn CEUs through Professional Development Bootcamps while enhancing sales, relationship, and leadership skills through strategic and tactical training based on a proven system.
  • NEMRA is a founding supporter of the Manufacturers’ Representatives Educational Research Foundation (MRERF), offering NMG members an exclusive Grow Sales with Reps (GSR) Workshop.
  • The NEMRA Scholarship Fund allows NMG members to contribute to the development of manufacturer members’ children and employees, aiding in industry attraction for the next generation.
  • NEMRA publishes a quarterly E-newsletter, highlighting member discounts, industry insights, updates from NEMRA service providers and other industry-relevant resources.
  • NEMRA’s exclusive white papers and industry research studies help representatives and manufacturers understand, improve, and enhance their businesses and partnerships.

By joining NEMRA, you have a voice To Make it stronger. To Make it better. To Make a difference.

Become an NMG Member, get a FREE RepConnect posting!

Apply today and receive (1) FREE RepConnect to promote your brand directly to our rep members!

Get a FREE RepConnect if approved for membership in NEMRA Manufacturers Group (NMG). Only valid for new first-time members.

NEMRA Membership Numbers