Why Join NEMRA - The NMG Value

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Who We Are

For over 50 years, The National Electrical Manufacturers Representative Association (NEMRA) has successfully served the needs of the electrical industry through independent sales and marketing professionals who share an unbridled enthusiasm and commitment to the electrical industry and to the rep-manufacturer method of marketing.

NEMRA is now home to 350+ Rep Agency Members who are independent professional providers of field-level sales and marketing services. They typically handle a portfolio of related but noncompetitive product lines, working under a contractual arrangement within a defined geographic region, and on an exclusive basis within their assigned field of responsibility. NEMRA REPS typically work on a commission basis which means they’re highly motivated…they don’t earn a penny unless they sell their manufacturers’ products. To learn more about the advantages of working with NEMRA Representatives, watch our video below.

Because of the interdependent relationship between manufacturers and representatives, NEMRA is also committed to and home to 270+ Manufacturers who recognize the value of the rep-manufacturer method of going to market and support this decision by being a member of NEMRA. Our Manufacturer Members have found that hiring independent, commission based, NEMRA Reps provide better, faster and more stable and predictable results for their companies in addition to providing outstanding support to their customers.

We get to make reps and manufacturers proud of how they go to market.

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Become an NMG Member

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Member Requirements & Fees

What Our Members Do

NEMRA reps spend their day marketing your products to all verticals within the electrical industry, with the purpose of lending their knowledge of product, local markets and experience to the electrical community. They also advocate customer issues with their manufacturers and distributors to ensure that the customer is receiving exactly what they are demanding. They are the specialists that the users and consultants rely upon as they execute their work. NEMRA reps are the window to the marketplace.

Why Join NEMRA?

Membership in NEMRA® helps your sales professionals and independent electrical representatives become more efficient, more effective, more innovative, and more profitable. Through our members-only classes on everything from leadership to sales to negotiating, our service providers offering discounts on key business products and services that you use every day, and our extensive networking and leadership opportunities, we are confident that we can prepare you and your organization for greater success in this industry.

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The NEMRA Annual Conference is the largest gathering of representatives and manufacturers in the electrical industry, providing one of the best opportunities to meet collectively with your sales force to communicate marketing and sales initiatives, connect with providers offering new tools and services, networking with leaders, partners and peers, learn about emerging practices and research, new technology and return to work feeling energized, more connected to mission and having added to your professional network.

NEMRA also encourages membership to be active members. Being active within NEMRA provides leadership opportunities such as participating in or chairing committees, or serving as an officer. These provide the opportunity for members to work together, to cross pollinate ideas, and to share their struggles and best practices from different areas of the country. Additionally, through our RepConnect Service, we bring manufacturers and representatives together.

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ducation

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NEMRA is an association that advances the workforce. NEMRA was founded in 1969 to enhance the professional growth and development of the independent sales representative, provide credentialing to promote professional standards and to promote the continued growth of its membership.

Similar to credentialing, NEMRA helps to ensure the sustainability of the industry by providing growth and professional development opportunities for individuals through continuing education credits and programs, leadership development programs and sales training. NEMRA is a supporting member of the Manufacturers’ Representatives Educational Research Foundation (MRERF), which offers our members an exclusive Manufacturers’ Best Practices Workshop (MBP). NEMRA University, the industry’s only all-in-one eLearning portal and learning management system, was launched back in 2020. NEMRA has also partnered with Craig Wortmann and Kellogg Sales Institute to revamp NEMRA’s Kellogg Executive Education experience.

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entorship

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The best way to ensure the growth and strength of our industry is through attracting a new generation to our industry and mentoring them to be the sales pros of tomorrow. Through our Empower Tomorrow Fund, NEMRA members can be part of and support a mix of programs and resources for the development of the children of our representative members, and their employees, as well as to help attract the next generation to our industry.

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NEMRA fosters engagement by providing relevant and timely insights to our membership. In addition to weekly Press-Releases, we publish a bi-monthly member-only E-newsletter – NEMRA MEMBER CONNECTION and commission a number of white papers, research studies and projects, such as the Rep of the Future (ROTF) and Point of Sale (POS) to help representatives and manufacturers understand, improve and enhance their businesses and relationships.

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NEMRA provides a unified voice in public policy and advocacy for our industry. We advocate on our members’ behalf in Washington, D.C. through our partnership, involvement and affiliation with the Small Business Legislation Council (SBLC), American Society of Association Executives (ASAE) and S Corporation Association (S-Corp). Having a presence on Capitol Hill allows NEMRA to collaborate with other national advocacy organizations, gain the attention of and follow the activities of Congress and the Administration that impact NEMRA stakeholders. This helps to secure and stabilize funding, influence regulations, and mitigate risks for our members.

By joining NEMRA, you have a voice To Make it stronger. To Make it better. To Make a difference.

Become an NMG Member today