2025 Rep of the Future Report
EMRA is proud to release the 2025 Rep of the Future (ROTF) Report – Vision 2030, developed in partnership with Channel Marketing Group. This Strategic Advisory Council initiative provides a forward-looking perspective on where independent manufacturers’ representatives are headed over the next five years.
The report expands upon the foundation of the Five Pillars of Success—planning, product expertise, technology, marketing, and demand generation—which are now recognized as essential for every thriving rep firm.
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