Just Released: 2025 Rep of the Future Report

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Gain insights to shape the next five years of your business

NEMRA is proud to release the 2025 Rep of the Future (ROTF) Report – Vision 2030, developed in partnership with Channel Marketing Group. This Strategic Advisory Council initiative provides a forward-looking perspective on where independent manufacturers’ representatives are headed over the next five years.

The report expands upon the foundation of the Five Pillars of Success—planning, product expertise, technology, marketing, and demand generation—which are now recognized as essential for every thriving rep firm.

We encourage both representatives and manufacturers to not only review the study but also incorporate its insights into your Virtual Group Manufacturer Sales meetings and conference one-on-one discussions. Leveraging these findings will help you align with industry trends and strengthen your strategic planning.

As a valued member, you receive exclusive, complimentary access to the full study through the NEMRA Member Portal. Simply log in using the button below to download your copy.

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