Certified Professional Manufacturers Representative (CPMR)

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3-Part Certification Program by MRERF's Institute for Professional Advancement (IPA)

We know you want to grow your territory and business, which can be a struggle without the right tools and training. With so many different aspects to running a successful business from legal to human resources to line profitability, and developing relationships with your principals, it can be very overwhelming.

However, it doesn’t have to be this way.

At MRERF, we’ve been training independent sales reps for over 35 years. We understand the rep world, which is why we developed the 3-year Certified Professional Manufacturers’ Representative (CPMR) program; to provide you with the tools you need to succeed.

The Certified Professional Manufacturers Representative (CPMR) program is executive education for current and future rep firm owners and managers. CPMR® candidates invest one week annually for three years to gain knowledge and insight into operating a more effective and profitable rep firm. In addition, they acquire an international network of colleagues from many industries. Graduates earn the right to use the distinctive CPMR® designation and gain membership to MRERF’s Institute for Professional Advancement (IPA).

CPMR Program Info

Future Dates:
Jan. 8 – 13, 2023
Jan. 7 – 12, 2024

AT&T Executive Education and Conference Center (University of Texas – Austin campus)
- or -

CPMR Program (101-301) Tuition Cost:
Non-association Member: $2,295
Association Member: $1,995
CPMR 401 Alumni Program Tuition Cost:
Non-association Member: $695
Association Member: $495


2023 CPMR Enrollment is open!

Click the button to learn more...

CPMR Course Highlights

Business Ethics

The Workforce of Today and Recruiting

HR Issues for Reps

Line & Portfolio Profitability Analysis

Legal Issues

Contracts and Sales Rep Agencies

...and more!

Who Should Attend?

Current Rep firm owners and managers

Next generation owners or managers

Personnel from small or large firms

Sales leaders seeking to improve their skills

Three-Part Certification Program

CPMR 101

Your first year of the CPMR Journey. You’ll meet your cohort study group, who will work with you throughout the three-year certification program. 101s learn foundational business management skills.

CPMR 201

Having passed the 101 written exam, year two participants of the CPMR program work with their cohort on a strategic case study to apply learning from their 101 and 201 strategy sessions.

CPMR 301

In the final year, you will combine your experiences from 101 and 201 to develop and present a strategic capstone project, take and pass a written exam to earn your CPMR designation.



Sign up for your program level (CPMR 101, 201, or 301) below.



Attend and learn the skills and tools to run your business effectively.



Develop and apply the tools to grow your territory and business.

2023 CPMR 101

First-time CPMR registrants

Orientation Sunday evening (6pm)

Jan. 9 - 13, incl. Monday reception

2023 CPMR 201

Completed 101 successfully

Strategy 201 Evening Session

Jan. 9 - 13, incl. Monday reception

2023 CPMR 301

Completed 101 & 201 successfully

Case Study work ahead of CPMR

Jan. 9 - 12, incl. Monday reception

CPMR 401 (Alumni)

Completed all levels of CPMR

Attend 401 & regular CPMR sessions

Future dates & delivery method TBD

What to Expect After Enrolling

Confirmation email

Planning details for the week

Materials provided at the training

Pre-work sent before class

CPMR Sample Schedule

Program schedule, maps of AT&T Executive Education Center as well as group photo schedule (subject to change).


May 2 – 7, 2021

  • Arrive Sunday, May 2nd
  • Depart Friday, May 7th
  • On-site and virtual options available to participants this year – more details will be forthcoming.

AT&T Executive Education and Conference Center on the campus of the University of Texas at Austin

  • New hotel room block link for May 2021
  • Special rate of $169/night plus applicable taxes and room charges (you reserve/pay for your own room)

Airport: Austin Bergstrom International Airport (AUS)
Ground Transportation Options: Uber, Lyft, SuperShuttle, or taxi are available between airport and hotel

Self Parking: a fee charged for hotel parking at all sites

Public, Non-association Partner: $2,295.00/week

Association Member Partner Tuition:  $1,995.00/week

Enjoy the convenience of staying on-site at the AT&T Executive Education and Conference Center. New hotel room block link for the new May dates.

Take note:

  • Arrive Sunday, May 2nd
  • Depart Friday, May 7th  (exams for 101 & 201 are Friday morning; 301 is mid-Thursday afternoon)
  • CPMR 101 participants should arrive by mid-afternoon to attend an overview of CPMR, meet our team and board members, and meet study groups