Certified Professional Manufacturers Representative (CPMR)

3-Part Certification Program by MRERF's Institute for Professional Advancement (IPA)
We know you want to grow your territory and business, which can be a struggle without the right tools and training. With so many different aspects to running a successful business from legal to human resources to line profitability, and developing relationships with your principals, it can be very overwhelming.
However, it doesn’t have to be this way.
At MRERF, we’ve been training independent sales reps for over 35 years. We understand the rep world, which is why we developed the 3-year Certified Professional Manufacturers’ Representative (CPMR) program; to provide you with the tools you need to succeed.
The Certified Professional Manufacturers Representative (CPMR) program is executive education for current and future rep firm owners and managers. CPMR® candidates invest one week annually for three years to gain knowledge and insight into operating a more effective and profitable rep firm. In addition, they acquire an international network of colleagues from many industries. Graduates earn the right to use the distinctive CPMR® designation and gain membership to MRERF’s Institute for Professional Advancement (IPA).

CPMR Program Info
Future Dates:
Jan. 8 – 13, 2023
Jan. 7 – 12, 2024
Location:
AT&T Executive Education and Conference Center (University of Texas – Austin campus)
- or -
Virtual
CPMR Program (101-301) Tuition Cost:
Non-association Member: $2,295
Association Member: $1,995
CPMR 401 Alumni Program Tuition Cost:
Non-association Member: $695
Association Member: $495
ENROLL NOW!
2023 CPMR Enrollment is open!
Click the button to learn more...
CPMR Course Highlights
Business Ethics
The Workforce of Today and Recruiting
HR Issues for Reps
Line & Portfolio Profitability Analysis
Legal Issues
Contracts and Sales Rep Agencies
...and more!
Who Should Attend?
Current Rep firm owners and managers
Next generation owners or managers
Personnel from small or large firms
Sales leaders seeking to improve their skills
Three-Part Certification Program
CPMR 101
Your first year of the CPMR Journey. You’ll meet your cohort study group, who will work with you throughout the three-year certification program. 101s learn foundational business management skills.
CPMR 201
Having passed the 101 written exam, year two participants of the CPMR program work with their cohort on a strategic case study to apply learning from their 101 and 201 strategy sessions.
CPMR 301
In the final year, you will combine your experiences from 101 and 201 to develop and present a strategic capstone project, take and pass a written exam to earn your CPMR designation.
1
Register
Sign up for your program level (CPMR 101, 201, or 301) below.
2
Engage
Attend and learn the skills and tools to run your business effectively.
3
Grow
Develop and apply the tools to grow your territory and business.
2023 CPMR 101
First-time CPMR registrants
Orientation Sunday evening (6pm)
Jan. 9 - 13, incl. Monday reception
2023 CPMR 201
Completed 101 successfully
Strategy 201 Evening Session
Jan. 9 - 13, incl. Monday reception
2023 CPMR 301
Completed 101 & 201 successfully
Case Study work ahead of CPMR
Jan. 9 - 12, incl. Monday reception
CPMR 401 (Alumni)
Completed all levels of CPMR
Attend 401 & regular CPMR sessions
Future dates & delivery method TBD
What to Expect After Enrolling
Confirmation email
Planning details for the week
Materials provided at the training
Pre-work sent before class
CPMR Sample Schedule
Program schedule, maps of AT&T Executive Education Center as well as group photo schedule (subject to change).

May 2 – 7, 2021
- Arrive Sunday, May 2nd
- Depart Friday, May 7th
- On-site and virtual options available to participants this year – more details will be forthcoming.
AT&T Executive Education and Conference Center on the campus of the University of Texas at Austin
- New hotel room block link for May 2021
- Special rate of $169/night plus applicable taxes and room charges (you reserve/pay for your own room)
Airport: Austin Bergstrom International Airport (AUS)
Ground Transportation Options: Uber, Lyft, SuperShuttle, or taxi are available between airport and hotel
Self Parking: a fee charged for hotel parking at all sites
Public, Non-association Partner: $2,295.00/week
Association Member Partner Tuition: $1,995.00/week
Enjoy the convenience of staying on-site at the AT&T Executive Education and Conference Center. New hotel room block link for the new May dates.
Take note:
- Arrive Sunday, May 2nd
- Depart Friday, May 7th (exams for 101 & 201 are Friday morning; 301 is mid-Thursday afternoon)
- CPMR 101 participants should arrive by mid-afternoon to attend an overview of CPMR, meet our team and board members, and meet study groups