NEMRA Resource Library
NEMRA has published a series of Reports, Guidelines, and Whitepapers designed to help representatives and manufacturers improve and enhance their business relationships. These NEMRA Guidelines contain suggested contract language, templates for negotiating agreements, planning outlines, and much more.
Reports
2025 Rep of the Future Report
NEMRA is proud to release the 2025 Rep of the Future (ROTF) Report – Vision 2030, developed in partnership with Channel Marketing Group. This Strategic Advisory Council initiative provides a forward-looking perspective on where independent manufacturers’ representatives are headed over the next five years. The report expands upon the foundation of the Five Pillars of Success—planning, product expertise, technology, marketing, and demand generation—which are now recognized as essential for every thriving rep firm.
2024 Manufacturer of the Future Report
NEMRA is proud to announce the release of the “Manufacturer of the Future” study developed in partnership with Channel Marketing Group. This important initiative gathered essential insights from manufacturers to better understand their perspectives on the market, the channel, and their needs. The study, conducted throughout the first part of 2024, involved in-depth interviews with over 30 manufacturers, providing valuable input on the key dynamics that will impact the manufacturer/manufacturer representative relationships in the coming years.
Guidelines
Whitepapers
- NEMRA Anti-Trust Guidelines
- NEMRA Marketing Territories Guidelines
- NEMRA Sample Nondisclosure Agreement for Members
- NEMRA Recommended Minimum POS / POT Standards & Definitions
- Negotiating Agreements Between Sales Reps and MFRs
- Contractor Engagement Guide
- Distributor Engagement Guide
- Guidelines for Planning the Business Year
- Defining the Value of the Business
- API Adoption Example - Genlyte Solutions, a Signify Business
- The Value of Using an Independent Representative
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