In today’s world, having a brand is an intangible asset for any company and can be a big reason why a consumer may choose your product, service or company over another. Your brand comes specifically from brand identity and brand image. Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand image is the perception of the brand in the mind of the customer.
Together, how you build your brand’s identity and image will ultimately define the success of your brand. Learn how a strong brand presence will help you unlock new market share and strengthen your existing/repeat business.